Your job as their SMM is not to do it all for them. If that is what they want, then you are an advertising agency and what you produce will come across as genuine as a 1950s TV ad for Lucky Strike cigarettes.

As a real SMM your job is to:

1. Advise them on how they can do SM better.
2. Advise them on best practices so their production of SM flows naturally.
3. Steer the media out to others.

In this day, social media is either an integral part of the company process, or it less valuable than a telephone book ad. Remember, the word social implies “interaction with others”–it is a two-way street. Either do it right or don’t hurt your brand by doing it poorly.

I mean, you are not promoting a dry cleaners–you are promoting success and life coaches! If they don’t have the time to interact with their customers in a meaningful way…

Well, there is ALWAYS another stable of hungry coaches willing to eat their lunch and stick them with the bill.

Social media is as integral a part of best corporate practices as cash flow management or supply chain operations.