I don’t think you need to go heavy on time spent on your social media, but putting in a few minutes a day will do wonders for your biz over time.

You’re looking for hyperlocal customers, so I would probably start my focus on Facebook and Instagram. I don’t necessarily like these platforms for social media marketing, it’s just that your potential customers will be easiest to find there.

All you need to really do is post every so often of the completed work you’ve done, or a client testimonial. Perhaps once in awhile share specific articles about home cleaning and why someone might want it. Don’t worry about going viral. Don’t worry about trying to make your social media pages blow up. All you really need to do is make sure your biz info is updated, play around in the local Facebook groups and local Instagram hashtags. You want people searching for local cleaning to find you. With a cleaning service, you don’t really need to constantly push and spam.