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Couple things to think about:
1. Do you have the ad budget to compete against your competitors?
2. If no, than you need to think about the time investment you want to spend reaching out to prospective customers via social networks to let them know you exist (we would call this direct message campaign in-line with lead generation to fuel sales efforts)
3. Based on how much time you have in a day to invest here, choose the channel that your target market is MOST LIKELY on and has THE HIGHEST CHANCE of responding. EXAMPLE: If you’re buyer is in business, and is a high income earner – they might be on Linkedin. (you know your country and target audience – so match the channel to that)
4. Keep a lean content strategy – a photo of a recent job completed or a quick clean tip of the day is a great thought starter just to keep you visible
Hope this helps!!