Reply To: Google Ads – How do YOU optimise manual CPC bidding (in 2021)?

Forum White Hat SEO PPC Google Ads – How do YOU optimise manual CPC bidding (in 2021)? Reply To: Google Ads – How do YOU optimise manual CPC bidding (in 2021)?

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Margaux_Marketing

How I miss average position metric…

When I’m forced to use Manual CPC, I tend to base myself of the search impression share (general, top, absolute top) and on the auction insights. That’s how I know if I’m doing well or not compared to competitors.

But it means that I spend a lot of time on some reports as well: devices, location, audiences… to make sure I’m not over spending in some areas.

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