Forum › White Hat SEO › PPC › What to do if I get a lot of add to carts but no sales yet? › Reply To: What to do if I get a lot of add to carts but no sales yet?
Personally, I have experienced people are using sneaky tactics. To get the product at discounted rate. Since they already know about your product. That is what make them to choose your site than amazon. Leaving a cart abandon would trigger marketer to run a discounted campaign.
Only a genuine buyer would go straight purchase flow once he clicked the buy now button.
In case if your are running re marketing campaign provide discounted offers but without sacrificing your profit margin.