Zuckerberg’s monetization strategy is busy killing IG and I suspect that the number of people using IG on a daily basis is much smaller than claimed. I can also confirm engagement on IG is falling rapidly with less time spent on the app. Facebook’s daily user count is also falling rapidly and will most probably collapse faster than I had estimated. Once again, it is Zuckerberg’s monetization strategy that is killing the platforms while at the same time, Zuckerberg is cashing in his shares in small amounts as to not alarm the market. Zuckerberg is basically jumping the ship he sank.