Forum › White Hat SEO › PPC › Facebook New Ads always 4 times worse than old ones, what to do? › Reply To: Facebook New Ads always 4 times worse than old ones, what to do?
CPC is a calculation of your auction price (CPM) and your clickthrough rate. Try focusing on your CTR. This is a critical KPI for improving efficiency. And, if you have high CTR, facebook awards you with lower auction prices. Further reducing your CPC.
Test more ads. specifically video.