Forums Forums White Hat SEO PPC Facebook New Ads always 4 times worse than old ones, what to do? Reply To: Facebook New Ads always 4 times worse than old ones, what to do?

  • milhauser

    Guest
    December 11, 2020 at 5:24 pm

    CPC is a calculation of your auction price (CPM) and your clickthrough rate. Try focusing on your CTR. This is a critical KPI for improving efficiency. And, if you have high CTR, facebook awards you with lower auction prices. Further reducing your CPC.

    Test more ads. specifically video.