Reply To: Facebook New Ads always 4 times worse than old ones, what to do?

Forum White Hat SEO PPC Facebook New Ads always 4 times worse than old ones, what to do? Reply To: Facebook New Ads always 4 times worse than old ones, what to do?

#13711
milhauser

CPC is a calculation of your auction price (CPM) and your clickthrough rate. Try focusing on your CTR. This is a critical KPI for improving efficiency. And, if you have high CTR, facebook awards you with lower auction prices. Further reducing your CPC.

Test more ads. specifically video.

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