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fathom53
GuestDecember 11, 2020 at 12:19 pmSomeone do a full [ad account audit](https://www.takesomerisk.com/ppc-audit-guide/), find out why things are the way they are. Also find out what the agency does or should be doing… are they even doing their job? Find out wha the demand gen person’s role is. Use the ad account audit to create your strategy for 2021.