Forums › Forums › White Hat SEO › PPC › Hired a “professional Ads Manager” and they set up my NEW account with all exact match and a few keywords as phrase with a $25 a day budget for a local service business with decently high cpcs. People make a living doing this bull crop? Unbelievable › Reply To: Hired a “professional Ads Manager” and they set up my NEW account with all exact match and a few keywords as phrase with a $25 a day budget for a local service business with decently high cpcs. People make a living doing this bull crop? Unbelievable

  • ScottyDiz

    Guest
    November 11, 2020 at 6:32 pm

    It sounds very much like they just wanted to get some conversions before they increased your ad spend.

    If they put you on a $100/day budget with some BMM keywords (and maybe even one broad match with negatives set up) and aggressively spent $500 in 5 days and risk getting just a couple conversions or zero conversions, would you be upset?

    Because that’s the “right way” to do this to accelerate getting the account to a good level quickly, but most business owners that I’ve worked with aren’t cool with burning some money to see what keywords need to be optimized for going forward.