Reply To: Hired a “professional Ads Manager” and they set up my NEW account with all exact match and a few keywords as phrase with a $25 a day budget for a local service business with decently high cpcs. People make a living doing this bull crop? Unbelievable

Forum White Hat SEO PPC Hired a “professional Ads Manager” and they set up my NEW account with all exact match and a few keywords as phrase with a $25 a day budget for a local service business with decently high cpcs. People make a living doing this bull crop? Unbelievable Reply To: Hired a “professional Ads Manager” and they set up my NEW account with all exact match and a few keywords as phrase with a $25 a day budget for a local service business with decently high cpcs. People make a living doing this bull crop? Unbelievable

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ScottyDiz

It sounds very much like they just wanted to get some conversions before they increased your ad spend.

If they put you on a $100/day budget with some BMM keywords (and maybe even one broad match with negatives set up) and aggressively spent $500 in 5 days and risk getting just a couple conversions or zero conversions, would you be upset?

Because that’s the “right way” to do this to accelerate getting the account to a good level quickly, but most business owners that I’ve worked with aren’t cool with burning some money to see what keywords need to be optimized for going forward.

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