Reply To: Hired a “professional Ads Manager” and they set up my NEW account with all exact match and a few keywords as phrase with a $25 a day budget for a local service business with decently high cpcs. People make a living doing this bull crop? Unbelievable

Forum White Hat SEO PPC Hired a “professional Ads Manager” and they set up my NEW account with all exact match and a few keywords as phrase with a $25 a day budget for a local service business with decently high cpcs. People make a living doing this bull crop? Unbelievable Reply To: Hired a “professional Ads Manager” and they set up my NEW account with all exact match and a few keywords as phrase with a $25 a day budget for a local service business with decently high cpcs. People make a living doing this bull crop? Unbelievable

#12725
maxppc

It seems like the person hired erred on the side of caution, probably because the large majority of newbie clients have set this trend.

They have less than 1k budget, they just want to try and if it works then add more money, etc. All the wrong things that newbie clients often impose. So to make sure the credit card threshold doesn’t get blown up in 3 days, they did this failsafe setup.

Google Ads is counterintuitive for most small owners-operators, who are cautious and want to invest incrementally and thus choke their own accounts in their infancy. Common pitfall. And a possible explanation why you ended up with this setup.

Now it seems from your other responses here that your situation is different and you say you shared more ambitious ad spend and monthly goals.

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