Forums › Forums › White Hat SEO › PPC › For LLA, do I need to upload emails of customers that purchased or does Facebook already know their emails? › Reply To: For LLA, do I need to upload emails of customers that purchased or does Facebook already know their emails?

  • chapynuts

    Guest
    November 12, 2020 at 2:23 am

    Yes, you’re talking about a LLA of past purchasers but two different data sources (pixel based versus CRM). You can choose to create a lookalike of all past purchasers using the pixel (you can also make it value based if you’d like) or you can do it off emails.