Forum › White Hat SEO › PPC › Are push notification ads convert well? What is the earning potential? › Reply To: Are push notification ads convert well? What is the earning potential?
Push traffic can be an excellent addition for a performance advertiser’s channel mix. RPCs tend to be a discount from web and other channels and while there are a wide range of quality, once you optimize to the right supply, ROAS is quite compelling. For Publishers, adding monetization to push is easy and a strong revenue stream.