Hey, a useful insight I recently found out:

* for every $1000 spent on Facebook ads, we generated 120 organic searches (measured with search console)
* for every $1000 spent on Youtube ads, we generated **280 organic searches**

(the whole report on how I got those results is here: [https://lebesgue.io/2020/how-acquisition-campaigns-influence-brand-awareness/](https://lebesgue.io/2020/how-acquisition-campaigns-influence-brand-awareness/))

so the suggestion is to push youtube/google network a bit more