Forum › White Hat SEO › PPC › Facebook remarketing DPA’s ROAS is worst performer › Reply To: Facebook remarketing DPA’s ROAS is worst performer
Instead of picking retargeting at the ad set level. Pick prospecting beside and use an audience lists. Make an audience list for both View Content and Add To Cart (15 days or 30 days) Break out View Content from Add To Cart and make each their own ad set for each as well. That should improve your performance. View content could easily be dragging down your ROAS.