Forums › Forums › White Hat SEO › PPC › Is it worth it to bid on branded keywords? › Reply To: Is it worth it to bid on branded keywords?
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Moty_M
GuestSeptember 11, 2020 at 12:58 pmThe situation you described should result in very low CPC’s, so why not?
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Just don’t forget to switch from last-click attribution model when brand campaign is on.