Reply To: Adwords Structuring Tactics / Optimization

Forum White Hat SEO PPC Adwords Structuring Tactics / Optimization Reply To: Adwords Structuring Tactics / Optimization

#10450
yhic

This looks like a weird approach. For a start, structure the campaigns into Brand and Generic. Never put the brand name in the same campaign as the Generic keywords. Then create campaigns based on the clients products. Their website’s navigation menu can give you an idea about how to structure. And then create exact and BMM ad groups. Ignore Phrase as it has no value now after the frequent Google changes.

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