Reply To: Moving into tCPA – recommended daily budget for this to be effective – cannot find documentation.

Forum White Hat SEO PPC Moving into tCPA – recommended daily budget for this to be effective – cannot find documentation. Reply To: Moving into tCPA – recommended daily budget for this to be effective – cannot find documentation.

#10321
TTFV

I’ve never seen this documented anywhere but Google reps have often mentioned 2.5x tCPA for auto-bidding.

All that really means is you’re looking for 2.5x conversions per day or 76 conversions per month. And, that happens to be a pretty solid number for automated bidding to work well.

We are finding the current threshold to be around 20 conversions per month, any less and auto-bidding still tends to get outperformed by ECPC.

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