Forums › Forums › White Hat SEO › PPC › Moving into tCPA – recommended daily budget for this to be effective – cannot find documentation. › Reply To: Moving into tCPA – recommended daily budget for this to be effective – cannot find documentation.

  • TTFV

    Guest
    September 13, 2020 at 11:27 am

    I’ve never seen this documented anywhere but Google reps have often mentioned 2.5x tCPA for auto-bidding.

    All that really means is you’re looking for 2.5x conversions per day or 76 conversions per month. And, that happens to be a pretty solid number for automated bidding to work well.

    We are finding the current threshold to be around 20 conversions per month, any less and auto-bidding still tends to get outperformed by ECPC.