Reply To: What’s the minimum number of people do you need for a custom and lookalike audience on Facebook?

Forum White Hat SEO PPC What’s the minimum number of people do you need for a custom and lookalike audience on Facebook? Reply To: What’s the minimum number of people do you need for a custom and lookalike audience on Facebook?

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tomhalejr

Reach and frequency depends on a number of factors.

You could parse an audience of 1M+ down to less than a dozen due to a number of other “targeting” variables.

The more restrictive you try to be, the less likely whatever it is you are trying to do is going to “work”. How often is that one person logged into FB and actively engaging with content that could potentially generate an impressions for you?

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