What’s the minimum number of people do you need for a custom and lookalike audience on Facebook?

Forum White Hat SEO PPC What’s the minimum number of people do you need for a custom and lookalike audience on Facebook?

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  • #10115
    seohelper
    Keymaster

    What’s the minimum number of people do you need for a custom and lookalike audience on Facebook?

    #10116
    Optimal_Drummer

    For a lookalike 100, but the more the better.

    For a custom audience I think you need 1,000. But with such small audience the campaign will likely not deliver.

    #10117
    ViralHat775

    Can you expand the question. Like, in custom audience you have again multiple options. Website traffic, customer list, video views, etc.
    For customer list generation, yoh need atleast 100. For others nothing.
    We don’t have to choose audience size for lookalike audience, here we can select percentage from 1% to 10%.

    #10118
    tomhalejr

    Reach and frequency depends on a number of factors.

    You could parse an audience of 1M+ down to less than a dozen due to a number of other “targeting” variables.

    The more restrictive you try to be, the less likely whatever it is you are trying to do is going to “work”. How often is that one person logged into FB and actively engaging with content that could potentially generate an impressions for you?

    #10119
    TTFV

    You need 100 users for any audience to serve. For seeding a lookalike you need at least 1,000 for any shot at good performance.

    The lookalike itself should be at least 100,000+ or Facebook isn’t able to optimize targeting.

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