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Would you create a new conversion action?
Posted by on June 9, 2023 at 6:28 pmHey I have this situation, client wants to change form, and we have all setup via GTM can we just change what is triggering the form for what is for the new one on our Google ads / GA4 event tag? That way we will reporting the same conversion in both platforms ?
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1 Reply
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If the landing page and form purpose are the same I would continue using the same conversion for continuity. If the form goal is substantially different a new conversion goal would make more sense.
For example, if you were previously offering a free demo and now it’s a free consult that would be a good reason to replace the conversion.
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