Why does website traffic drop on weekends?

[ManaPot]

Can entirely depend on your niche. If your niche is about dirt bike racing, for example, it’d make sense that a good majority of your visitors are actually out at the track watching races all weekend. Then they visit your site on the weekdays to get the latest news / race winnings.

[ricketybang]

I see different drops on my sites too.

I have an event site that almost only get visitors on weekends (because that is when the events are).

I have a site where the audience is mostly school students and that site get almost zero visitors on weekends.

I also have one site that gets 20% less traffic thurs-fri-sat for some reason, haven’t figured out why yet ?

But yeah, depending on your niche and audience, this will happen and it’s normal.

[AQuietMan]

All web sites have identifiable traffic trends over time.

I used to work in property management in a university city. (House and apartment rentals and such.) We had obvious seasonal and weekly trends.

Speaking seasonally, we had the highest traffic between the time the university sent acceptance letters and the time school started. We got almost the same bump in the fall when lease-renewal letters went out.

Speaking weekly, our highest traffic day was Thursday. This was consistent for the whole seven years I worked there. Nobody knew why.

From an SEO standpoint, “why Thursday” mattered less than “how are our keywords ranking”. I dealt with it by concentrating on our search engine ranking. We had a list of a dozen or so key phrases we wanted to get on the first page of Google search results. I measured them every day, but I didn’t take corrective action every day. (That way lies madness.)

I found it considerably easier to answer questions about page rank than to answer questions about Thursday.

[threedogdad]

people surf more at work than they do at home

[Alternative-Chef-792]

Sunday always seems the highest traffic.