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When to duplicate campaign?
Posted by on May 5, 2023 at 7:14 amI have created one campaign with say XY audiences.
Now i want to add Z in the audience.
Should i duplicate the campaign then add Z to the audience or add Z to the same campaign?
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1 Reply
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It depends on the campaign type and the audience type. Generally, it’s better to only split campaigns if there’s a good reason for that. But let’s say your campaign runs on remarketing audiences, then adding another remarketing audience usually isn’t a problem. Consolidating your campaigns helps the bidding algorithms.
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If you are trying to add something new to the game, then you must have to check what that new is putting impact , so make a new campaign for that Z and check what that Z campaign is giving you if you think having Z is profitable then you can add that with XY later on.
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