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What’s the best metric to compare a website’s before and after SEO performance?
Posted by on April 19, 2026 at 7:12 pm
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1 Reply
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In general: Impressions and Clicks.
More specifically: Impressions and Clicks for the desired keywords
In GMB/GBP: whatever CTA drive business – Calls, Bookings, Directions, Clicks to website -
Visitors from organic search channels as well as conversions from those channels.
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Organic Clicks from Search Engines.
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Sales and leads. Did you get more leads? More sales?
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From my most recent experience, clicks from organic. Impressions are okay but there is no business value in them and most recently, Google has said themselves that they’re very inaccurate.
The best metric would be conversions, but there are very few businesses with accurate enough tracking to know a conversion came from SEO as a source.
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[removed]
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Conversions for organic search
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