What’s harder to learn to a competent agency level? Google adwords or Facebook ads ?

[remid4]

Having a decent amount of knowledge of both, I would say Facebook Ads. Much more complex of a funnel and the platform is constantly changing.

[incrementality]

I think Google Ads is more complicated based on the breadth of knowledge required.

With Google, you need to be familiar with both Search and Display advertising while FB is predominantly going to be Display. SEM is a completely different specialism altogether from Display so this alone IMO already makes it so much harder.

Google also has a larger selection of channels available that are based on my experience, all pretty decent (Search, GDN, YT). FB family of apps is still going to be mainly FB running the show with IG coming in for certain markets/demographics.

[msnarla]

Google Ads for sure. 1.Needs constant monitoring 2.Needs constant modification (everyday) depending on performance. 3.Search based platform so needs detailed strategizing. 4. Not as intuitive as FB algorithm