What type of content should I post to grow my fabric business?

[bengunners]

If you’re starting from zero, I’d keep it simple and run 4 repeatable content pillars:

1) Fabric education (save-worthy)
– What this fabric is best for
– Cotton vs linen for summer outfits
– How much fabric you need for X project

2) Project inspiration (share-worthy)
– 5 outfit/project ideas from one fabric type
– Color combo ideas by season
– Before/after finished pieces from customers

3) Behind-the-scenes (trust)
– New arrivals + why you picked them
– How you source/check quality
– Packing orders / daily shop workflow

4) Offer/content that converts
– This week’s top 3 beginner-friendly fabrics
– Bundle ideas
– Limited stock alerts

Easy weekly cadence:
– 2 reels (demo + BTS)
– 1 carousel (tips/comparisons)
– 1 photo post (new arrivals or customer result)
– Daily stories (polls: which print should I restock?)

One practical tip: film once per week in batches (30-45 mins), then cut into multiple posts. Consistency matters more than perfect production early on.

If carousel production gets annoying, Canva templates work well. If you want to batch TikTok carousels specifically, PostWaffle can speed that up too.