What are your realistic takes on the new Google AI mode. Are websites cooked?

[illkeepthatinmind]

If websites are cooked, AI will run out of content to base their answers on. Some kind of equilibrium has to be reached.

[tparkermarketing]

Websites that post ai slop are cooked.

[No_Break_503]

Depends on what your website is for. I myself am an SEO and I work with mostly trade businesses. I dont feel like their target market or ICP is now strongly using AI mode versus the map pack, ads and organic links for their navigation. I can track referral activity in GA4 from ChatGPT, Claude, Perplexity, Copilot and the rest of them, I don’t see strong conversions. I feel like there’s a lot less noise to be honest.

[BigGayGinger4]

no. 

Google is full of shit. and by that, I mean Sundar is full of shit. 

The product is not robust enough to perform to his claims with any reasonable reliability. 

people are going to take completely wrong advice wrapped in a sexy fake webpage and not realize it until they’ve been failing at their task for hours or days. or until they look like an idiot at work. or until they get injured following AI advice that looked like real safety information.

my confidence comes from using these tools all the time. they’re great. and, they are not ready to meaningfully do what Sundar pretends they will

I’ll be shocked if they don’t quietly scale back within a year.

[fappingjack]

Does Google AI mode work for porn?

Supposedly, it was trained on “Safe Mode” off.

[_dave0]

short answer: yep
long answer: yyyeeeeeeeaaaappppp

Is the google we knew finally dead? I don’t see a lot of distinction between a chatbot on G vs Claude/ChatGPT now. If Google had a moat, they’ve officially concreted it and opened the drawbridge.

[Rayhan-Himel]

Honestly, I don’t think websites are dead.

But yeah, the low-effort ones are probably in trouble. If a site is just giving the same basic AI-style answer everyone else has, AI Mode can replace that pretty easily.

But for local searches or buying decisions, people still want to check the actual site, reviews, pricing, proof, examples, all that. So I’d say lazy content is cooked, not websites.

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[DigitalHarbor_Ease]

Not cooked, but the easy traffic era is fading. If a site’s whole strategy was ranking thin articles for clicks, AI mode is bad news. But sites with real expertise, niche communities, or original content will still win just in a different way.

[SolutionBright297]

this is where I land too. websites aren’t cooked, but the middle layer is. anything that only exists to repackage obvious answers is in trouble. anything with proof, tools, pricing, inventory, or real examples still has a job.

[Appropriate-Sir-3264]

i dont think websites are cooked, but generic SEO content probably is. google feels more like an answer engine now, so clicks will likely shift toward sites with real expertise, tools, communities, products, or unique experiences instead of basic informational pages.

[asta-clover-0612]

Honestly I don’t think websites are completely “cooked,” but informational SEO definitely feels permanently changed now 😭

Google is slowly becoming more of an answer engine than a pure search engine. AI Overviews and AI Mode are absorbing a huge amount of simple informational queries that previously generated clicks for blogs and affiliate sites.

But realistically, I think this mostly kills low-value commodity content first. Generic “10 tips” articles written mainly for traffic are becoming less useful because AI can summarize that instantly now.

What still seems valuable are:

* Strong brands
* Original experiences/data
* Communities
* UGC/discussions
* Tools/services
* Real expertise
* Video/content ecosystems
* Transactional/local intent
* Trusted entities across platforms

Honestly SEO feels less like “rank pages” and more like “build internet-wide authority and discoverability” now 💀

[Exact-Delay2152]

Websites aren’t cooked, but low-quality SEO content probably is. Google AI will replace a lot of generic informational pages, so sites with real experience, original insights, and strong branding will survive better.

[Numerous-Syllabub225]

Yes websites are cooked 

[CrunchingTackle3000]

Google should be paying for our content