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What am I doing wrong with conversion tracking?
Posted by on December 16, 2022 at 8:37 pmSo I’ve set up form submission as conversion through Google Ads, but with no success. Tried setting it up with GTM, plugins for WordPress and analytics. However, when I’ve tried to test a conversion, it doesn’t register…
I’ve tried converting through different browsers, being logged out of wordpress, incognito, everything. I’ve used tag assistant and preview with GTM and according to those programs everything should be fine.
Currently, I’ve set conversions up through importing from Google Analytics. I followed [this](https://youtube.com/watch?v=KsyK2RQXvp4&si=EnSIkaIECMiOmarE) tutorial thoroughly without problems. But when I try to test a conversion it triggers the event, but no conversion. It’s been 24+ hours. Any tips? Am i misunderstanding something?
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1 Reply
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It sounds like you are viewing conversions through Google Ads. Google Ads only reports on conversions attributed to an ad interaction. Did you click on ad before testing the event? Is analytics showing 0 events or just Google Ads?
Also since you’re using GTM I recommend you setup conversion tags directly through Google Ads vs importing from analytics. You’ll get more conversion data when tracking directly vs importing.
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