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Translating a well ranked website
Posted by on January 6, 2023 at 7:21 pmHi folks,
I own a website with about 2000 pages. It is ranked #1 on a dozen of high volume keywords and about 100 medium to low volume KW, and all of my traffic is organic. I have about 1M unique visitors /month, 2M in December.
It is currently in French only and I’d like to translate it in english, but I wonder what the best SEO strategy would be.
Should I create a subdomain or a whole new website? Are there any best practices ?
Cheers !
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1 Reply
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Is it a .fr domain?
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I’ve worked on sites that have translated content and typically find that they don’t do as well as the original. Looking at the data, I find that these people tend to view the primary content and let their browser translate the content for them, either Google or a plugin. Have you looked at the traffic you are receiving and where it is coming from? What are their engagement metrics? Are they similar to the primary?
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You can use your existing domain and url subfolders like /en/, and set up hreflang tags. Look for example how versus.com does it.
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