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The Big Friday Debate: The Great Un-Indexing will separate good SEO strategies from the bad?
Posted by on May 15, 2026 at 1:32 pmRight now we're seeing large scale de-ranking and de-indexing as well as a challenge to getting content indexing.
My bet: the "technical" solutions will wear thin quickly – mainly because if the page is crawled, there literally cannot be a technical impediment to crawling – Google has the document – it needs nothing else – except to calculate its authority score.
The web is getting bigger and at a faster pace.
New indices are being created but old ones are disappearing
Also – LLM QFO indices are getting more competitive as SEO expands.
Will Good SEO Strategies beat out ones based on popular myths?
Will the great "de-indexing" play out and will it separate the wheat from the chaff
What SEO tactics will people need to adopt?
Will the belief in uni-strategies fade? Like "good content" or "great tech stack" or "just buy backlinks"
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1 Reply
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Painting Authority out of SEO = a major fail – these strategies are done for!
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this is long overdue because the search results have been looking like a ghost town of generic ai filler lately haha. i feel like google is finally forcing everyone back to actual design thinking and unique perspectives rather than just who can pump out the most pages per hour. if your content doesn’t actually solve a human problem or have a unique brand voice it is probably gone in the next wave fr
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Yes it will. And it will likely get a lot of the snake oil bullshit back out of the industry too because they’ll stop producing any “value” and then we’ll all have to go through and un-eff sites.
Already seeing it with some newer clients where things tanked and we’re rebuilding.
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This sounds like further tightening of topical authority by Google, which is something that happened in one of the earlier updates, right?
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I already had a conversation with a VP asking me where we are on vector embedding. SMH
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What is this great de indexing? I’m out of the loop.
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