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Target Roas bing vs Google
Posted by on June 22, 2023 at 2:54 pmHi,
we are spending around 500k / month on Google and 200k on Bing.we recently switched the shopping campaigns on Google to target roas and we are seeing good results, we tried the same on bing but we are losing money the algorithm does not look like working properly.
Anyone has experienced the same or does have any suggestions on how to help bing’s algorithm to drive better results?
thanks
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1 Reply
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MS Ads automated bidding is nowhere near the efficiency of Google Ads, particularly on shopping campaigns.
It can perform better than manual in some cases but generally, you’re better sticking with ECPC for now.
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How long has this been turned on? What type of product are you selling?
We find microsoft ads does better with commodity type products for their shopping ads. Otherwise, it can be really hit and miss. I’d look at reverting back to what you had before.
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