But you will need to set up either Enhanced Conversions or GCLID tracking. Ideally both.
These are both methods to associate your CRM data with the data that Google has on their server.
Feel free to reach out if you need help.
fathom53
Guest
April 21, 2026 at 5:57 pm
As long as you have consent from your customers to use their data in that way. You can upload their contact details into Google ads. Depending on what CRM you are using, you can even automate the process with Zapier or other similar tools.
goarticles002
Guest
April 21, 2026 at 6:34 pm
Yeah that’s called Customer Match! You upload a hashed email list from your CRM and Google matches them to accounts. Great for targeting existing customers or making lookalike audiences. Definitely worth doing.