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Stag Ad structure
Posted by on June 23, 2023 at 10:06 amHello, i have a campaign which concentrates on Business setup in Dubai, so
I have created 5 ad groups and each of them is related to business setuo in Dubai.Ad group1 – Business setup consultants in Dubai
keywords- company formation consultants in dubai, business setup companies in dubai, dubai business setup consultants, best business setup companies in dubai, dubai business setup services, company formation services in dubai, best business setup consultants in dubai, company setup consultants in dubaiAd group 2- General Trading
Keywords- general trading llc license cost in dubai, general trading license in dubai free zone, general trading license in dubai, general trading company formation in dubai, general trading business in dubai, dubai mainland general trading license, dubai general trading llc license renewal fees, dubai general trading license renewal fees, dubai general trading license fees, dubai general trading license activities, ded general trading license activitiesAd group 3- Business setup in Dubai
Keywords- setting up a company in dubai, new business setup in Dubai, low cost business setup in dubai, cheapest company setup in dubai, business setup in dubai, business formation dubaiI have 2 more ad groups like this.
My doubts are is this the right way to create a STAG campaign? can I have these many keywords in 1 ad group, I have not considered the Keyword difficulty, I have selected all the keywords which are related to the primary keyword.
Right now I have chosen max. clicks as the campaign bid strategy, there are around 20 conversions, thinking to change the bid strategy after 30 conversions.
please let me know if the campaign struture is right or not, or if I can improvise anything in this to get better results
Campaign- budget is 30 AED (around 10 USD), avg CPC is 1.1 AED, Cost per conversion is 29 AED as of now, all the keywords are broad match.
Conversions tracking is implemented using GTM.
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1 Reply
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Looks fine. Just remember that the main purpose of additional ad groups is for you to customise your ad copy messaging according to the solution people would be looking for on each of those themes.
Also, you can switch to max conversions even now. Google no longer has a best practice no. of conversions before you switch. But do give it enough time to learn and adapt.
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Highly doubt that anyone with the money and ressources to open a business in Dubai will go to Google to search “how to open a business in Dubai”.
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