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Social post going viral (for us). Now what?
Posted by on April 25, 2026 at 2:19 amI’m not a marketer, per se. I have experience with it, and a degree in PR/Advertising – but the majority of my career has been in operations.
I recently joined a very small company (literally me and the owner) and I’ve been managing the marketing for a couple of months. An IG/FB reel has gained over 60k views over the last 48 hours. In contrast, we’ve averaged about 1800 views per post since I took over. Posts over the last couple of days have been better than average, but nowhere near the 60k+ views that this one has.
I’m aware that this particular post didn’t have a clear CTA, and is more of an entertaining “how it’s made” post. What I’m struggling with is how to capitalize on that momentum and convert some of this awareness into sales.
Does anyone have any helpful suggestions for me to try? I’d hate for this to be a flash in the pan.
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1 Reply
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ride the wave, don’t overthink it
first thing, make more of that exact type of content. same style, same vibe, just slightly different angle. don’t switch direction now
then fix the next posts:
add a simple CTA, nothing fancy, just tell people what to do nextalso pin a comment on the viral post. something like where to buy, what it is, or a quick call to action. a lot of people miss this
and check your DMs/comments. that’s where actual intent shows up. reply fast
you don’t need a big strategy here, just:
repeat what worked + make it easier for people to take the next stepmost people lose momentum because they try something completely different right after going viral
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I was in almost the same spot with a small shop and one random reel taking off. What helped me was treating that reel as “episode 1” instead of a one-off.
I chopped it into shorter bits, added a clear “watch part 2 / see how we finish this” in the caption, and posted follow-up reels that answered the top questions in the comments. I pinned the viral one plus a product-focused reel to the top of the profile, updated the bio with a simple “Want one? Tap here” and one clear link, and replied to basically every comment with something human that nudged people toward the site without sounding salesy.
On the site, I made a super simple landing page that matched the reel so people felt like they were in the right place. I tracked what people were asking using Meta comments and Reddit threads; Sprout Social and Later were fine, but Pulse for Reddit actually caught threads where people were talking about our niche so I could join those chats while the reel was still hot.
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You should check comments, check your DM, that’s where to get some questions answered.
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