-
Social media stopped being fun when everyone started trying to become a creator
Posted by on May 12, 2026 at 6:33 amI miss when people posted random photos, weird thoughts, and normal life updates online. Now every platform feels like a competition for engagement, personal branding, or going viral.
Even regular users talk like influencers now. Every post feels optimized instead of genuine. Social media used to feel social – now it feels like unpaid marketing work.
-
1 Reply
-
honestly the saddest part is when you can *feel* someone optimizing the post while reading it
perfect hook
perfect spacing
perfect “relatable” ending
some fake vulnerable moment in the middle 😭old internet had way more random chaotic energy. people posted blurry food pics and weird shower thoughts with zero strategy behind it
-
Yeah I feel that. I catch myself doing it too. Like I’ll take a photo and think “does this fit my brand?” instead of just posting because I like it. The fun just slowly disappeared. Sometimes I miss the old days when people posted blurry concert pics and three word status updates. Now it’s all threads, carousels, and call to actions. Feels like a second job
-
Well I am trying to build such a platform interested ?
-
Probably less than 20% of internet users actually create any content
-
I think a lot of people feel this now, even creators themselves.Once platforms started rewarding reach, optimization and monetization so aggressively, posting stopped feeling like casual expression and started feeling more like performance management. A lot of normal interactions became shaped around algorithms, hooks, engagement bait, personal branding, audience retention and content optimization. Even people who never planned to become creators slowly adapted to those incentives without fully noticing it happening. And the strange part is that authenticity itself almost became a strategy too, which makes everything feel even more performative sometimes.
-
Yeah now most creators are focused on gaining followers and then introducing brands
-
The “fake vulnerable moment in the middle” one is so accurate it hurts 😭
you can literally clock the formula now. Relatable hook, personal struggle, lesson learned, CTA disguised as reflection. Social media didn’t kill authenticity, it just made us really good at performing it. -
Totally agree fb so boring
-
A lot of posts are self-promotion disguised as pain point. So many of us can see right through it. 😂
Log in to reply.