Small budget for roofers – PPC worth it?

[ppcbetter_says]

Nope.

Do bandit signs. You have to bring $10-20k/mo to the table if you want to compete on Google for roofing

[ppcwithyrv]

Focus on cost per conversion—–> then cost per conversion (qualified good lead that converts.). You’re dwelling on the very front end.

[cactusdotpizza]

It’s possible yeah but you’ll have to really nail your landing page and do some testing.

Have a goal for how much a conversion is worth and how much you’re willing to burn in order to learn what works in what doesn’t.

You may only get a couple of clicks a day so make sure you’re in a position to analyse the user journey with something like hotjar

[darjan_minov]

Try Local Search Ads to pop more on the maps, it’s paid per lead and often has lower CPL than PPC.

[4_way_stop]

Nearly impossible to work with that low of a budget. Would take a long time to have enough data to make any worthwhile changes.

[BootPsychological925]

For roofers on a £400/month budget, I’d honestly lean toward very tight, high-intent local campaigns rather than chasing cheap longtail volume.

In home services, “cheap clicks” often become expensive leads because the intent quality drops fast.

I’d probably focus on:

* exact/phrase match only
* very small service areas
* emergency/high-intent keywords
* call-focused ads
* aggressive negatives
* strong landing pages

Stuff like:
“roof repair near me”
“emergency roofer [city]”
usually performs better than broad informational terms.

Also, don’t ignore Microsoft Ads completely. Lower volume, but sometimes much cheaper CPCs and older homeowner demographics can work surprisingly well for roofing.

Biggest thing:
with that budget, avoiding wasted spend matters more than maximizing traffic.