-
Running google ads for 5 similar products
Posted by on October 10, 2020 at 2:23 pmSay I have a shop that sells humidifiers (I don’t actually). Each is a different model meaning different size, tank capacity, etc. I am currently having decent luck with Google Smart Shopping Campaigns. I have a separate campaign for each model (5 total campaigns).
The issue is that since these products all share similar keywords (humidifier, cool mist humidifier, etc.), google with sorta randomly pick a campaign and focus all on that. There is no budget cap on any of these campaigns. So basically, campaign 1 will get allocated $70 and all the others $5. And it is completely random which campaign gets the higher spend. As a result, a lot of time, my best performing product with get little to no spend.
Does anyone have suggestions on how to handle this? I have also tested a single regular shopping campaign with all products and got the same results.
-
3 Replies
-
It’s better to have one campaign. Google needs a large volume of traffic and conversions to work well. Just do one Shopping and one Search campaign and see how it works. Think about adding a bid strategy also to automate everything and keep yourself busy with other stuff.
For a start, have a Smart Shopping campaign. If it works well pause all the other standard shopping campaigns. -
Happy to have a look into the account and make some suggestions, smart shopping generally performs a lot worse than manual shopping if you know how to structure the account properly. Send me a DM.
-
I would only separate the shopping ads for ex. different categories. If it’s all similar products, Consumers will either want to select the highest rated, the best price or the most recent model. Driving clicks is one KPI but the on-site experience for CVR is another. The multiple pics should live on the landing page with reviews. Add a compare feature if needed and a “you may also like” product recommendation block. For one client who has over 30k skus, I opted for a regular shopping campaign to be able to control the negative keywords. I just re-read your comment on using one image. The image is linked (or should be) to the product similar to DPLAs. At first I thought you wanted multiple images of the product.
Log in to reply.