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Relevance of facebook ad structure in 2022?
Posted by on September 25, 2022 at 12:42 pmThe last week or so I’ve been researching ecommerce/dropshipping, facebook ads, ect..
Looking to open my first store in the coming months.
I hear a lot of conflicting advice regarding facebook advertising.
Some say you should always go broad and that interest & audience testing are a thing of the past. And that you would like to minimize the amount of ad sets so that each ad set can have enough budget to gather data on the creatives.
So you would let’s say have 1 ad set with a different interation of the same creative (3 creatives total).
Others say to duplicate your original ad set x9 (10 total) and only change the interest in each one.
I’m only looking at videos/articles/blog posts from the past 12 months so they’re all relatively recent.
What are your 2 cents?
Thanks!
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1 Reply
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No one can tell you what the correct way to run ads is 100%, but I’ll share what’s worked for me. I’m currently running 6 FB Ad Accounts, totalling just over 100k in monthly spend. Here’s whats working:
– Broad outperforms interests 90% of the time (especially at scale). Set your target age, gender and location, and let FB do the rest.
– LLAs don’t perform well anymore
– Test ads constantly. Creatives, copies, angles. Number one driver of performance.
– Purchase Conversion objective always (for ecom), lowest cost bidding 80% of the time.
– For CBO creative testing, High Spend Allocation + Low CPA = Good AdIn regards to campaign structure, I’ll usually have a broad CBO campaign testing creatives. One ad set per ad angle, and then 3-5 creatives based on that angle (DCT or stacked Ads). Another CBO campaign for scaling ads that perform, and some RM and sometimes cost cap campaigns.
Hope this helps.
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