• PPC

  Question about Facebook lead forms and audience

  Posted by DepartmentDifficult4 on November 29, 2022 at 2:32 pm

  

  Hello, I have a quick question.

  I’m creating lead forms for people to sign up and claim an offer inside a business, however, the estimated lead number is really confusing me.

  Right now I have it set to a 15km radius of the business with a £15 daily budget and a couple of interests selected, but if I move the budget up even though the reach goes up the leads number goes down to 0?

  How accurate are these estimates generally and should I take them with a pinch of salt?

  I’ve seen other accounts with a much much more refined audience and a reach that’s in the hundreds but with an estimated lead number of 4-15. Is it because it takes their previous data?

  I’ve never run a lead form on this account btw.

  Thanks

  DepartmentDifficult4 replied 3 years, 7 months ago 1 Member · 0 Replies
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