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Push delivery feature on Meta
Posted by on May 15, 2026 at 7:41 amThere's this new feature on Meta where you can set a percentage of the budget at the ad level. I guess this feature is still in the testing phase, as I found this option in only one of my accounts.
When we're running multiple ads within an ad set, sometimes one ad ends up consuming almost the entire budget. This feature would be helpful for testing all ads within the same ad set, without having to split them into separate ad sets just to ensure dedicated budget allocation.
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1 Reply
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That actually makes a lot of sense for creative testing. Meta usually overcommits budget too early once it sees the slightest signal, even before weaker ads get enough impressions to prove themselves.
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Would be useful to stop my single image ad from 9 months ago getting 99% of imp and cost while the new ads sit ignored.
Even a basic Google Ads style “rotate evenly” would solve this.
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