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Pros-Cons Usage in an article
Posted by on January 6, 2023 at 3:37 pmHello fellows. I’m writing blog articles for my travel agency and focus on content marketing strategy. We are providing transportation guides from city A to B with all modes of transportation like public, and private options, etc. Should I use Pros-Cons for my all H2 titles? I mean like “the benefit of Public Transportation” or “the disadvantages of Private transportation”? Do you think it will be efficient for SEO?
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1 Reply
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I usually use H2s for logical titles, i.e. “What is the quickest way to get from City A to City B”, “What is the cheapest way to get…”, etc.
And then I will do keyword research on the topic to find other relevant H2s, mainly to try and target People Also Ask and Featured Snippets. Searching the seed keyword on Google will give you a lot for this as you can see what’s coming up already and provide a better answer in your article.
You may find some people are searching for the pros and cons for certain cities but not others, so I’m not sure I would do this for all cities unless you find it’s commonly searched for. You could probably find a more relevant and targeted H2 option for this sort of content using the above research method.
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