PPC specialist and workload

[ryanmhale8]

If you’re currently managing 41 accounts, ask for a raise tomorrow or walk. Without you, they’d crumble

[kamhla]

How important is it for you to have branded landing page? I mean landing page with custom domain..

[downthebeatenpathos]

That’s insane lol. I manage like 6 and sometimes feel overloaded. Around $200k monthly spend combined.

[QuantumWolf99]

Hmmm 41 accounts at $250k means the average account is only around $6k/mo, so I get why agencies stack them… but yeah, that is too much if you’re expected to actually grow them.

At that volume you’re mostly doing triage. You can check budgets, fix obvious issues, add negatives, make a few bid changes, send reports… but real strategy gets squeezed out.

IMO proper PPC work is not just pushing buttons inside Google Ads. It’s search term cleanup, offer testing, landing page feedback, tracking QA, creative angles, lead quality checks, CRM feedback, geo/device/daypart decisions, and knowing when the account needs more volume versus cleaner traffic.

I mostly work on larger spend accounts now, so my view may be biased… but on clients spending $200k+/mo, one small mistake can burn moreeee in a day than a small account spends in a month. On one ecom account around the $300k spend range, we had to watch MER, blended ROAS, new customer revenue, SKU margin, promo timing, and creative fatigue at the same time. On lead gen accounts over $200k+/mo, the ad account numbers alone were not enough… CPL looked fine until we matched it against qualified lead rate, booked calls, sales feedback, and junk lead patterns.

That level of work is impossible across 41 accounts unless the agency has support for reporting, tracking, creative, landing pages, and client comms.

So yeah… I wouldn’t judge it only by spend. 41 small boring accounts can be manageable. 41 accounts where clients expect real growth is a burnout machine and the accounts will eventually suffer.

[potatodrinker]

That’s too much dude. Max I had was 5. 1 big fish – huge fertility brand. 4 small businesses.

Big one was $40k AUD monthly in fees. Smaller would be a few ten grand each.

[Speech_Safe]

Currently at 9 – ~$400k combined monthly spend – 4 of those are pretty small and thus limited in potential but the clients are great to work with. Two are big with 100/150k per month,while the remaining 3 are somewhere in between.

41 I can’t even imagine – that sounds like a lot even for a very light management.

[faileb]

It’s typical, although it’s likely too much to really do much effectively. When I started in 2012, I had 50-60 accounts with a ~$200k/month. Ends up being more about budget management than anything else.