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PMax Feed only + search or Standard shopping + search
Posted by on April 28, 2026 at 12:21 amWhat are your thoughts on each combination? I’ve heard mixed reviews on either or, a PMax with only feed and zero assets with a search campaign vs standard shopping campaign along with a search campaign.
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1 Reply
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Tend to see PMAX feed only perform a bit better than standard shopping personally
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PMax feed only + search has worked better for us, mainly because you still get control on search while PMax handles scale.
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Depende muito do contexto de conta, tem contas que trabalhei as três: pesquisa Brand , shopping padrão e Pmax sem feed (com negativação de termos Brand).
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Both setups can work — the difference is really **how much control vs automation you want**.
**PMax (feed only) + Search**
* Good if you want to keep things simple and let Google find demand
* Works better when you already have **enough data + budget**
* Downside: less visibility, can mix brand/display without you noticing**Standard Shopping + Search**
* More control over queries, bids, and spend
* Easier to understand what’s actually driving results
* Better when budget is tight or you’re still figuring things out**How I usually decide:**
* Smaller budget / need control → **Standard Shopping + Search**
* More volume / scaling phase → **PMax (feed only) + Search**One thing people miss:
Even with PMax feed-only, you still need to:
* watch search term insights
* control brand vs non-brand
* and rely heavily on feed qualityIf I had to simplify:
👉 Standard Shopping = control + clarity
👉 PMax feed-only = speed + automationMost accounts start better with control, then move toward automation once signals are strong.
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Standard Shopping plus Search gives you more control and cleaner data. That’s the safer starting point. Feed only PMax is worth testing once Standard Shopping has solid conversion history, not before.
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I’ve done a ton of testing. PMax feed-only + search allows Google’s magic sauce to potentially reach more with less, improving Shopping ROAS by using feed data, but sacrifices control and risks Display’s budget. Classic Shopping + search is best for precision bidding/keywords on high-intent traffic. I’d combine—test on small! What niche are you in?
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Depends on how many products you have but the truth is that, full funnels tend to outperform standalone campaigns.
Hope it helps
: )
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