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Optimization Tips Shopping and DSA Ads
Posted by on January 29, 2023 at 4:41 amWhat are some other things you guys do to optimize your shopping campaigns and DSA campaigns other than ad negative keywords (which seems to never end)
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5 Replies
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Lots you can do with shopping ads:
* Shopping feeds optimization & testing
* Organize how you breakout your SKUs in campaigns
* SKU optimization on site
* Fix leaky holes on the site where people drop out
* Test PMax with and without assets
* Test ad copy -
DSA pull from the website so make sure to optimize:
* page titles
* url (I realize that’s not very straightforward, but if you don’t have readable URLs but just a string of numbers etc. you should definitely spend time there)
* H1
* website content
* potentially image alt tags -
Observation Audiences and Multiple Locations.
Adding both observation audiences and multiple targeted locations for example instead of just adding UK add England, Ireland Scotland, Wales plus radius locations around locations likely to have more disposable income and higher populations such as London.
This allows you to collect lots of data and eventually use that to make bid adjustments.
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Both campaign types offer the ability to look at performance by device location audience gender income age etc. aim for even performance (roas cpa) by each of these segments
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It is very good to promote software developers with ads, for example https://litslink.com/
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