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Opinions on seperate landing pages?
Posted by on May 5, 2023 at 1:47 pmJunior SEO here!
My senior colleague tends to advice me to make seperate landing pages to not mess with the current rankings of pages.
Isn’t it bad practice to make a seperate landing page for the same subject because of keyword canibalization? Or will there never be keyword canibalization for pages that have the same subject but don’t use the same keyword?
I’m not sure what the best practice is for a page that is ranking fairly well (page 1 or top 5 on page 1).
Example situation that actually happened before my colleague gave me advice about this:
I recently drastically optimized a page that was ranking in top 3 for a random keyword that was VERY brand specific and wanted them to rank for search queries from people who didn’t know them yet. As a result this page has dropped down to position 30 the last month. Which isn’t a good look in the overall report for my client. I’m hoping it’ll go up so I can explain it’s only a temporary drop.
Did I do a stupid thing and should I tackle this differently in the future? Would love to get some opinions!
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1 Reply
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How would you define “drastically optimized” ?
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Hey there, Junior SEO!I understand your concern about keyword cannibalization, but let me try to clear things up for you. Creating separate landing pages for different target keywords can actually be a good practice. It allows you to tailor the content and user experience specifically for each audience, which can lead to better engagement and conversion rates.
**Keyword cannibalization** happens when multiple pages on your site compete for the same keyword, which can dilute your SEO efforts. However, if you’re targeting different keywords or search intents on each landing page, you shouldn’t run into this issue.
Regarding the page you optimized, temporary ranking fluctuations are normal, especially after making significant changes. Give it some time, and monitor the performance to see if it improves. In the future, you could consider creating a new landing page for the non-brand-specific keyword you’re targeting, while keeping the original page intact.
This would minimize the risk of losing your current ranking position while still aiming for new search queries.Hope this helps, and best of luck with your SEO journey!
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