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Need Advice: Moving articles of a sub-category from an established site to a new domain, good idea?
Posted by on February 24, 2021 at 10:44 amI have a dog training website with some articles in a sub-category about cat training. The whole site gets around 100k unique visitors a month. But the cat articles only make 1 % of the traffic and are mostly underperforming (especially compared to a few years ago).
I hypothesize that google categorized my website as a dog training website. I even rank with articles for dog training queries that have not much dog training information. And that’s why the cat training articles are not ranking. If that makes sense?
Here is my question, as I am not an experienced SEO and learned mostly by trial and error: Would it make sense to move my cat training articles to a new domain in hopes that they rank better there?
(Also, in hopes that my dog training articles get a ranking boost, as the underperforming cat articles drag the site down. I had success with deleting underperforming articles in the past.)
And if I move the content to a new domain, could I link back to my established dog training website, or would that be bad SEO?
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1 Reply
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If you move to a new domain name, you will effectively be starting from square one. The traffic you get at the moment may disappear if you don’t make the move correctly.
I think moving to a new domain name should be the last resort for you. You haven’t noted any methods you’ve used on your dog content, compared to your cat content.
If you are a dog training website than you’ve probably spent more time on the quality of Dog content than the cat content. Maybe marketing your cat content more, and building up a better profile that supports it might be a good start.
Also, competitive research. You can’t write content for cat owners the same way you do for dog owners, because the target audience is different. Do some research in the area of how people are writing content for cat owners, and then do better based on your experience.
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