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Need Advice: Google Rep Advised Switching from Maximize Conversions to Target CPA and Performance Tanked
Posted by on April 29, 2026 at 6:27 pmSo originally I had a demand Gen campaign with shorts and it was performing well, not enough conversions tho to get 30 in a month. My google rep kept harassing me for a whole month calling me to change it to target cpa. Eventually I relented and did what he said and now 0 conversions since the change for over 1 month.
The target cpa number is 130, where the original cpa number was 140.
What would you suggest I do? Go back to maximize conversions?
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1 Reply
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I’d revert back. And stop listening to Google reps. These ones aren’t even employed by Google.
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When the campaing is ready to be upgraded to tCPA you’ll get a recomendation with it saying and wich CPA should it be, this upgrade f*cked the campaing up, you should revert it, since it dosent have any conversions for 30 days, the algo is dead with 0 conversion data.
Just by curiosity, is the campaing burning money or it stoped serving completely after no converions?
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Well, it’s already cooked so what’s the harm in reverting it?
In the future, I’d recommend doing bid changes as an experiment first.
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These rep have targets to complete so never accept their advice.. always challenge them by saying we see negative impact after this etc around our peers.. otherwise they keep teasing you
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switch it back to Maximize Conversions.
If the campaign wasn’t getting enough conversion volume, tCPA can choke delivery, especially if the target is tighter than what it was already averaging. A $130 target against a $140 real CPA may have been too restrictive.
I’d revert, let it stabilize, and only test tCPA later once you have stronger volume. Also, take Google rep advice as suggestions, not instructions.
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Yes, I’d switch back to Maximize Conversions because Target CPA usually needs stable conversion data to work properly, and changing it too early can reset the learning and hurt performance. In your case, it sounds like the system got too restricted, so letting it relearn under Max Conversions is the safer move before trying tCPA again later.
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Revert back. tCPA requires a lot more data than people think.
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Yes switch back to maximize conversions your account didn’t have enough data for tCPA
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Google Reps are TERRIBLE!
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You’re not wrong to be annoyed, this is exactly why so many of us dodge rep calls.
tCPA on Demand Gen with that little conversion history was almost guaranteed to choke things.
I’d switch back to Max Conversions, let it stabilize, and only test tCPA again later as an experiment once you’ve got more volume and a steady CPA. The best performing accounts I see are almost never the ones doing exactly what the reps push.
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go back to max conversions immediately. you trained the algo on 0 conversion data for a month so it’ll need to relearn either way, but max conv has a wider lane to find them. one rule i’ve burned myself with after similar rep calls: never let a google rep change bid strategy without making them show their backtest on YOUR account. they almost never have one.
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