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Native Language or English? What really works?
Posted by on May 3, 2026 at 10:50 amHi everyone. I’ve been thinking about starting to create content and posting on TikTok, YouTube, and Instagram (with shorter videos on TikTok and IG).
The content would mainly be about music culture (like stories about artists/songs, recent album releases, street interviews about people’s music taste and topics like that) I’d also mix in internet culture topics (like lost media, games, etc) and occasionally movies and TV shows.
I’m from Portugal and fluent in English, so my main doubt right now is: should I create content in Portuguese or in English?
My goal is to build a consistent and solid community and maybe eventually catch the attention of things like record stores, merch shops, pop culture-related brands and that kind of businesses (obviously my main goal is building a community).
Considering the differentes algorithms: Would it make sense to do content in Portuguese on TikTok and English on other platforms? Or is it better to stick to one language across everything?
I’d really appreciate any advice, thanks!
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1 Reply
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Portuguese gives u a much less competitive lane nd the Brazilian audience alone on TikTok is massive for music nd culture content that’s a real advantage u’d be giving up by going English only. English opens a bigger ceiling but u’re competing with every other English creator from day one. The split approach u mentioned actually makes sense Portuguese on TikTok where the BR algorithm can push u nd English on YouTube where search gives u a longer shelf life regardless of where ur from. Build the community first in the language where ur most natural nd authentic, that always comes through on camera
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I’ve noticed a big difference in the behavior of my fellow countrymen. My fellow countrymen are rude and don’t even reply to comments, they never follow me back, so I’ve blocked them all. However, I’ve experimented with people from Japan and other countries, and I find them kinder, more polite, and above all, they respond, appreciate, and even reciprocate.
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