Most helpful/unique use cases for Claude Cowork & Claude Code

[EducationalMost4317]

Been using Claude for PPC stuff and one thing that’s been game changer is automating keyword expansion analysis – you can feed it competitor ad copy and have it suggest semantic variations you might miss manually. Also really useful for bulk negative keyword list generation when you upload search term reports, saves tons time compared to going through everything line by line

The Code version is solid for writing custom scripts that pull data from multiple sources and format it for reports, especially when you need something more flexible than what Google Scripts can handle

[carlitosrodriguez]

This is right up my alley. We’ve been running Claude connected to Google Ads and Meta Ads through MCPs for about a year.

Biggest thing I’d warn you about: do not let it do math. It will confidently give you wrong ROAS, wrong CPA, wrong everything. It predicts text, it doesn’t calculate. We had it invent a ROAS out of thin air. If you need actual metrics, have Code build you Python scripts and let Claude call those instead.

Also heads up, Google Ads API reports costs in micros (1,000,000 = $1). Claude won’t know that unless you tell it. It’ll happily compare micro costs to dollar costs without flinching.

What actually made it useful for us: stop asking it to ‘analyze my account.’ Way too broad. Give it very specific tasks. ‘Review these search terms and flag anything with spend over $50 and zero conversions.’ Specific in, specific out.

Your compliance skill is the right idea. Narrow scope, one job, clear output. Build more of those. Search term categorization, negative keyword flagging, ad copy review by match type. The more specific each skill is, the better the output gets.

The real unlock for us was separating the thinking from the calculating. Claude interprets and analyzes. Code does the math. That combo is where it gets actually reliable.

[kaancata]

Where Claude Code or Cowork starts paying off for me is treating it as a way of operating accounts without opening the UI. Each client sits in their own folder with all their context in one place. Emails, call transcripts, offers, past performance, website, the lot. Cowork runs scheduled tasks across every account a couple of times a week, pulls all the live data in alongside that context, and by the time I sit down I can just ask “what’s going on with client X this week” and it’s already looked at everything. Search term shifts, impression share, weird conversion drops, all flagged when I open the laptop. Cowork as you know has to have the computer on to work.

Same setup makes the one off stuff way faster too. “Why did CPA spike on Tuesday” and it’ll actually connect it to the landing page change or the promo that ended, not just hand me numbers. I usually scrape the client’s content from their sites and place it in the folder as well such that the LLM’s has as much context as possible.

[cjbannister]

From a tech point of view I think huge leaps are:
 – third party tools like big query, jira, GitHub, slack. Anything with a CLI. Suddenly you have this centralized organized system for tasks, data, checks, you name it. And it’s in a way a whole team can work with.
(Unsure if slack has a CLI but it does support bots).
 – setup a server. People use Mac minis too but I’ve just chucked Claude code on a Linux server and pay monthly. Again it’s centralised and means it can work across computers, from your phone etc. 24/7.

I’ve hesitated to link my phone up because I’m already on it enough. But I like the idea of sending a discord or whatever message and it does some research or writes some code ready for when I’m back at work. I’ll often write ideas, etc. down anyway so it’s not a massive change.

[fayeclaudia16]

Depends on how intense your company’s reporting standards are (my team of 5 sends 37 reports a week to our clients) and I’ve been experimenting with using cowork to generate the reports and analyse the data for me. All I have to do is review, add my one contributions and hit send. Beats the 2 – 3 hours of data sorting/analysis I used to have to do on report days.

Just don’t let it access your accounts directly, we use supermetrics to export the data. You can get kicked off of meta specifically if you’re using Claude. Not willing to risk that.

[Own-Discussion-7607]

You can technically build a custom Claude cowork plugin, connect it GA through a local mcp – will require you to build/ teach Claude your specific ways of optimizing/ set guardrails. I think there is a plugin on GitHub as well.

I think the main concern here is about security and data. Especially so if you are in an agency since you would be feeding all that campaign data into Ai, which “larger” clients won’t be happy with. Any who, yea you can make it so that all the changes in Google ads are done by Claude after you give it a prompt, you’d just create/ set guardrails and teach it the way you do it