• PPC

  Mixed Marketing Modeling Approach for attribution?

  Posted by ADex21 on May 2, 2023 at 3:08 pm

  

  With all this talk about Google and other platforms deprecating 3P tracking in favor of more aggregate “tracking”, my team is considering a marketing mix modeling tool. One that comes to mind is this tool – [Robyn](https://facebookexperimental.github.io/Robyn/)

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  Has anyone considered the Mixed Marketing Modeling approach, and does anyone have experience using Robyn?

  ADex21 replied 3 years, 2 months ago 1 Member · 0 Replies
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