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Mismatch in Conversion value on Google Ads
Posted by on May 8, 2023 at 2:54 amThere is a huge mismatch between the sale price of the product uploaded in GMC compared to the conversion value of the product reported in Google ads
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So, I have setup conversion tracking in Google ads, while the conversions are being reported accurately, the conversion value associated with it, there is a huge mismatch.
Like in GMC if the product price is $35, sale price (also included in GMC) is $25, the conversion value being reported on Google is totally different $40 for instance, there is no additional shipping cost that justifies this
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Could you please let me know what can be the reason for this or any resource that can help?
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1 Reply
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Sounds like you are just passing the wrong data value into the Google Ads tag. Can you not do a test conversion and see?
How have you installed the pixel? Via a tag manager or platform led? -
Is the currency the same? And what attribution model are you using?
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Is the currency set up to be the same? And what attribution model are you using?
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Get the Simprosys app and use the auto conversion tracking setup. It’s cheap, support is amazing and it will allow you to adjust product details very easily (or in bulk).
I have used it for many Shopify clients and it is definitely the quickest/easiest solution I have found.
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